Mariya Nurislamova 1st made her mark like a serial entrepreneur within the natural beauty-tech Place. In 2014, she co‑Started Scentbird, a fragrance‑subscription services pitched since the “Netflix for perfumes.” The platform swiftly scaled to around seven hundred,000 regular subscribers while in the U.S. and Canada, providing access to 800+ designer scents.
Under her Management, Scentbird elevated about $25 million in venture capital, participated in Y Combinator, and have become rewarding by 2019, making once-a-year earnings north of $a hundred million with expansion of forty five–fifty% yr-above-calendar year. Her guidance—to "start off small and never ever hand over"—has resonated with numerous rising business people.
But commencing about 2018, Mariya launched a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she usually delivers guided meditations, Vitality‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, plus much more. The channel has grown to ~102,000 subscribers and 1,two hundred+ video clips, with her broader existence across TikTok, Instagram, Spotify, and podcasts achieving approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—business enterprise CEO by day and spiritual Expert by evening—hardly ever intersected publicly until eventually mid‑2024. That’s when Organization of Fashion spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the bigger… sources of expertise in 3D planet earth warfare”.
These views ignited a wave of online backlash:
YouTubers which include Keya’s Planet and Zachary Michael publicly mentioned they would no more work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social websites buyers have been notably appalled by claims that health conditions like most cancers or AIDS might be cured in a week, miscarriage was “a selection,” and Actual physical attributes (e.g., crooked enamel, hair shade) held spiritual importance.
Nonetheless, Mariya continues to be resolute. She maintains her spiritual written content is different from her CEO tasks, stating she takes advantage of only “Mariya” in spiritual channels to shield Scentbird’s model.
The Strength of Duality
Strengths of Mariya’s Approach
Genuine Differentiation
Her fusion of corporate success and spiritual observe sets her apart—developing a deeply own model with pathways into membership, retreats, private classes, and guided ordeals .
Scale and Strategic Discipline
Scentbird’s dependable progress underscores her ability to translate eyesight into operational reality, even though her spiritual side drives a equally expansive content material engine.
Group Depth
The consistency and intimacy of her information—guided meditations, Q&As, and live courses—foster potent Neighborhood bonds between followers searching for spiritual transformation.
Rising Risks & Fractures
Brand name Name Danger
The spiritual articles has created unease amongst influencers, shoppers, and buyers who are uncomfortable associating with these metaphysical narratives .
Articles Legal responsibility
Daring health claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical shoppers, or regulatory teams concerned about misinformation.
Cross‑Identification Confusion
When Mariya insists on separating her two worlds, critics argue the identities now overlap—Particularly by means of her involvement in Scentbird‑connected articles and sponsorships.
Navigating the long run
Strategic Selections
Compartmentalize
Mariya could manage a transparent boundary—retaining her spiritual id underneath a definite title and platform although trying to keep Scentbird independent and brand name-neutral.
Integrate
By weaving spiritual and wellness components into her companies—like scent + meditation kits—she could lean into a wellness‑centric manufacturer evolution.
Explain Messaging
Tonal stability—grounding her spiritual material with assistance disclaimers or scaling back controversial metaphysical promises—could mariya nurislamova broaden her attractiveness and lessen friction.
Validation by means of Response
Inspite of backlash, Mariya proceeds to increase her spiritual ecosystem—from charging $1,111 glastonbury retreats to $a hundred twenty five,000 personal transformational activities, on-line channelling classes at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ optimistic Amazon critiques counsel her wisdom resonates deeply with many seekers .
Remaining Just take
Mariya Nurislamova embodies a rare fashionable archetype: a venture-pushed CEO using a high-stakes spiritual alter Moi. Her journey reflects broader cultural convergence—where by public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's good results attests to her business savvy.
This is certainly Mariya demonstrates her capacity to command consideration and build deep emotional resonance.
The fact clash in between these worlds—sparked by metaphysical pronouncements—poses both equally risk and possibility.
No matter if she amplifies the convergence or attracts company boundaries, Mariya stands in a pivotal crossroads. Her future actions might redefine what this means to generally be a founder within the spiritual-tech era—layering ambition with authenticity in a very manufacturer-new way.